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There’s a belief that custom branding is too expensive for small businesses, but it can be very affordable, especially when you order from a wholesale supplier like Morplan.
But what are the benefits of branded food packaging? Why should you consider adding the extra cost to your packaging budget?
1 First Impressions:
There’s the saying that the first bite is with the eye for a reason and visually appealing packaging has a part to play in ensuring customers enjoy your food.
Memorable packaging will be the first interaction they have with your product, so creating a positive first impression with packaging that’s enhanced with a touch of personalisation to your brand is crucial.
2. Brand Recognition & Awareness
Custom food packaging with your logo on reinforces your branding by literally putting it into your customer’s hands. It’s a chance to have a bit of fun, add a luxury finish, or strengthen your brand messaging. It’s also an opportunity to tell your business’s story and reinforce your brand’s tone of voice; an example of this is Puccino’s fun and quirky packaging.
Although you might not have that kind of scale of budget, think about how instantly recognisable food packaging from McDonalds or KFC is, or, if you have a favourite local café or bakery, would you know their food on sight by the packaging? This is the power of branded food packaging.
3. Customer Loyalty & Perception
What emotions did we invoke with the idea of your favourite local food place? That’s one of the reasons logo-printed packaging can be a helpful addition to your business, as you can help create that emotional connection between your food and the way it makes people feel, through recognisable packaging.
There’s also a perception that branded packaging equals a more established, ‘premium’ business, creating the idea of a higher quality product.
4. Encourages Social Sharing
With the rise of ‘unboxing’ videos and with the habit of posting what food you are eating to social media very much ingrained in us, aesthetic, unique and recognisable packaging provides just that little bit of extra motivation to share it socially.
There’s a shift happening towards buying local and supporting small businesses in the younger generations and it’s not hard to find examples of people sharing videos of businesses in their area encouraging people to visit after a positive experience.
Check out some examples we found online, although this kind of viral moment is one in a million, this is something you can replicate on a smaller scale through custom packaging.
5. Free Marketing & Brand Exposure
This leads nicely onto the idea that people walking around with your food packaging or posting it on social media is the easiest way to advertise your business, with no cost to you besides the initial printing.
This kind of organic or ‘word of mouth’ marketing for the modern era can be invaluable in establishing your business as a local staple.
